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Category Archives: Giving Back

Giving our children a better world

♥ Japan ♥

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Atsuyo et Akiko, two Japanese, Brooklyn based artists, have developed a Je T’aime Japon tote bag to benefit  the relief efforts in Japan following the recent earthquake and tsunami disasters. All profits from this purchase will be donated to the American Red Cross. This cotton tote  is perfect for everyday use or as a shopping bag. This lovely, screen printed tote is now available at Yoya.

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Rock N’ Stroll for SIDS Prevention

[singlepic id=299 w=800 h=600 float=]Luke’s Rock N’ Stroll II continues to raise awareness  and support research for SIDS.

In 2005, Laura and Steve Becton lost their 4-month old son Luke to Sudden Infant Death Syndrome and lived through every parent’s worst nightmare. Inspired by their love for him, they vowed to honor his life and smile by working to preserve others. They joined forces with First Candle, a nonprofit organization that dedicates its resources to infant survival through their first year including safe pregnancies and the elimination of SUID (Sudden Unexpected Infant Deaths).  The Luke Edward Becton Memorial Fund was born and hosted it’s first event in May 2008 which raised $60,000 toward prevention, research, awareness and grief counseling for families.

Saturday May 1, 2010 will bring Rock N’ Stroll II to NYC’s West Village for a 2-mile walk, run, stroll starting and ending at Pier 46 with family entertainment including live music, carnival games, art & crafts and much more!

Register to participate by calling 800-221-7437 or visit

Yoya will donate 5% of sales for Saturday, May 1 to The Luke Edward Becton Memorial Fund. We encourage everyone to support the cause by making a donation and/or participating in whichever way that you can.

Support Global Action for Children

[singlepic id=284 w=800 h=600 float=]Our Yoya & Yoyamart family is proud to be a part of this special event by Planet Awesome Kids to benefit a wonderful charity, Global Action for Children. A fun-filled family fantasy afternoon is planned with music, food and activities for all ages. Tickets are $75 in advance or $100 at the door. 100% of proceeds from admission sales and winning silent auction bids will be donated to GAC. Children under 12 will be admitted for free. It’s a win-win situation!

When: Saturday, March 20th from 1pm-4pm.

Where: Milk Gallery, 450 West 15th Street, 2nd Floor (between 9th & 10th Ave.)

For more information or to purchase tickets visit

See you there!

Clothing Drive for Haiti has ended.


We have all been moved by the tragedy caused by the devastating earthquake in Haiti. Our thoughts and prayers go out to the people of Haiti and to their friends and family worldwide….especially here in NYC.

If you are able to make a financial donation, there are reputable organizations that are already established and functioning in Haiti. Here are a few that have come to our attention.

Note: We are not responsible for the manner in which these organizations use donated funds. Make your own assessment but please do your part in providing assistance any way that you can.

On behalf of the Bedford Haitian Community Center in Brooklyn, NY and Helping Hands Bring Sunshine we would like to thank everyone for their donations and willingness to help the effort in Haiti. At this time, we can no longer accept clothing/footwear donations. The response was fantastic but we have been advised that the best way to help at this point would be to donate funds to these organizations to help cover transport costs to Haiti.
Items that are still in high demand are: Water, medical supplies, canned / dried food, baby supplies, wipes, etc..

Thank you once again for an amazing response to this tragedy.

***Special Thank You to ZIPCAR for donating driving credits toward transport of goods.***

Toy Drive

by ag

Last year Yoya reached out to their customers by holding a Toy & Clothes drive to assist The María del Carmen School in the District of Aguablanca in Cali, Colombia. We would like to extend our gratitude to all of those who helped make a difference in these children’s lives last Christmas.

Each child was given toys, clothes and shoes. Also there were toys which were set aside to create a play room so all children could have access to them. This play room now serves as a safe haven in which these kids explore and enjoy their childhood.

The school, which is directed by Sister Edith Palomo, harbors ninety children, ages 5-14. The institution includes a shelter which houses 25 children. The personal story of each child is a dramatic account of poverty, pain, humiliation and rejection.

The purpose of the institution is to provide the children with a basic education complemented by a heroic effort to counter the influence of the environment in which these children live. The school looks to teach these children values, respect and tolerance and contribute to the building of their self-esteem. This effort allows these children a better chance of leading healthy, productive lives, becoming useful citizens conscious of their own self-worth and capable of making a contribution to better their environment.

This initiative has proven that small efforts go a very long way and can impact children’s lives. We would love to continue pursuing and supporting this cause. We will continue aspiring to the spirit of giving back to those in need.

Here are a few images filled with gratitude and joy. We hope they warm your hearts as they certainly have ours.


The Yoya Family

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